A brand new app for SimplyCook

Led the complete redesign which improved key usage metric 'Marking as cooked' +100% whilst maintaining key guardrail metrics.

Year: 2024
Role: Snr. Product Designer
Company: SimplyCook

The new SimplyCook app

⭐️4.6 in the App Store
#45 app in Food & Drink

Choosing recipes in the new app — A new way to choose your recipes 👀

A customer's SimplyCook stats in the app — SimplyCook stats (loved by our users!) 💚

User journeys for ratings and reviews — 'Ratings and reviews' user journeys

Screens from the new app

More screens from the new app

The 'ship it now' flow, screen by screen — 'Ship it now' happy path 😊

Some nice words

"FINALLY the app issues have been fixed from the old app. And as a whole it's much better"

DuzneyGoogle Play Store 5-star review

"Search has improved, good to see some feedback and suggestions taken into account in the development roadmap"

RossGoogle Play Store 4-star review